Lars Janzik

Passion for Innovation

Innovation is a passion. And you can get addicted to it. But it is a positive addiction.

When you think about a certain business, a company or a product….you should always ask yourself what is next? How can I create additional value for my customers or user? In the online world you can think every day about new things. It is really difficult to focus on what is important to change, especially if the business is running good. That is the best time to think about innovation. And you should every day ask yourself “what can we do better”. But most important is to ask the user or customer. This should be the center of any innovation….

Skills & Interests

Product Management

1992 - Present

Change Management

2005 - Present

Business Development

1993 - Present

Online Communities

2005 - Present

Digital Strategy

2001 - Present

User Experience

2003 - Present

Mobile Solutions

2007 - Present

Scrum

2007 - Present

Social Web

2005 - Present

User Innovation

2004 - Present

SEO

2006 - Present

E-Commerce

2001 - Present

Online Marketing

2001 - Present

Media Production

1986 - Present

Experience

WeltN24 (Axel Springer SE) logo

WeltN24 (Axel Springer SE)

Berlin

Vice President Product Management - March 2015 – Present

Skills: Product Management, UX, Scrum
Monster Worldwide logo

Monster Worldwide

Eschborn (Frankfurt)

Senior Director Product Management CE - July 2013 – February 2015

Product Management (B2B, B2C), • Effectively managing the product portfolio & online platform in central Europe within B2B and B2C, incl. job board, database, community network, apps, mobile products, cloud service (SEO, UX, Search, Social Media)) • Developing new regional products from conception to realization in co-operation with sales teams and customers (product innovation) • Introducing new global products with local adoptions • Developing and introducing new business segments in co-operation with sales, marketing and general management (business development) • User centric realization of products & projection with internal and external agile teams (Scrum) • Member of the Senior Management Team for Monster D-A-CH • Managing country responsibilities for Ger, AT, CH, I, NL

Skills: Product Management, Marketing, UX, Scrum, Business Development
Monster Worldwide logo

Monster Worldwide

Eschborn (Frankfurt)

Director Product Management Central Europe - December 2011 – June 2013

Directing product management online and mobile portal, apps, search, HR software solutions, job board, database, social recruiting products for central Europe.

Skills: Product Management, Marketing, UX, Scrum, Business Development
Magix AG logo

Magix AG

Berlin

Vice President Customer Communication - April 2011 – November 2011

Global product management for vertical products, Magix Online Community, Magix Academy and user experience / dialog.

Skills: Product Management, Marketing, UX, Business Development, User Integration, Agile Methods
Magix AG logo

Magix AG

Berlin

Vice President Product & Strategy - July 2005 – March 2011

Global product management for software & online / cloud services, mobile apps, building up a Magix online community and Magix Academy, company innovation & research (market research, product and UX testing),

Skills: Product Management, Marketing, UX, Business Development, User Innovation
Magix AG logo

Magix AG

Berlin

Vice President Marketing - July 2001 – July 2005

Product management for software & online services, direction of PR, communication, editorial, building up the e-Commerce channel.

Skills: Product Management, Marketing, UX, Business Development
Magix AG logo

Magix AG

Berlin

Marketing Director - October 1999 – July 2001

Product management and marketing for software product portfolio and managing cooperation with key customers.

Skills: Product Management, Marketing, UX, Business Development
Magix AG logo

Magix AG

Berlin

Product Manager - May 1999 – October 1999

Product management for key consumer software products.

Skills: Product Management, Marketing, UX
BLJ / Loewe Publishing logo

BLJ / Loewe Publishing

Berlin

Managing Director - January 1997 – May 1999

Acquisition of partnerships, marketing & event strategy consulting for clients, direction and coordination of media ad production.

Skills: Business Development, Product Management, Strategy, Business Plan
BLJ / Loewe Publishing logo

BLJ / Loewe Publishing

Berlin

Product & Marketing Manager - August 1995 – January 1997

Development of new product concepts, marketing strategy consulting for clients and direction and coordination of media ad production.

Skills: Business Development, Product Management, Strategy
SMZ-Records logo

SMZ-Records

Frankfurt

Managing Director - April 1992 – August 1995

Foundation of a new record label including business plan, marketing strategy, cooperation with sponsors and distribution partners.

Skills: Business Development, Product Management, Strategy

Education

Bird University

Monkey High School

Ph.D. (Dr. rer. pol.)

Hamburg University of Technology

  • Ph.D. studies (external), Institute for Technology & Innovation Management, Prof. Dr. Herstatt,
  • Thesis: “User Innovation in Online Communities",
  • www.tu-harburg.de/tim

2007-2011

Diplom Kaufmann

Goethe-University Frankfurt

  • German business administration degree, similar to MBA,
  • Master thesis “Innovation and technical Progress",
  • Main subject “International Markets & Enterprises"

1991-1995

Certification

Certified Scrum Product Owner

Scrum Alliance

May 2015

Professional Scrum Product Owner I

scrum.org

Nov 2013

Professional Scrum Master I

scrum.org

May 2011

Communication & Negotiation (NLP Basics)

Ralf-Stumpf-Seminare

2005-2007

Mindset

User First

I worked with many very creative teams in the last twenty years. And there was no day without any new idea. The fantastic thing about new ideas in the online world is: you can test it! The user can decide himself if there is a great value for him behind a great idea. The user is the center of any product development.

Cross-functional

Ten years ago I can remember there was always a fight between departments: fight for resources, for responsibilities and for dependencies as well as discussions about “who’s fault is it”. Cross-functionality is a great opportunity to focus on common goals, to share responsibilities and to get a commitment from each involved individual.

Never stop changing

Any change is starting with people and mindsets. You cannot transform a product into something new if the responsible team is not supporting the idea of change. And this is not related to product management or development teams only. Agile principles work in any part of the company and as more people support this as better it will work.

25 Years Product Passion

It is great fun to work with online products. Thinking about offline software product cycles in the late 90s is still making me crazy. You worked a year for a new release and half a year to fix all the bugs. To get valid feedback from users was a long painful process. Today online products are created in “real time”, cycles are shorter and requirements can change multiple times a year. But the passion for this kind of products is still the same.

Internet is mobile Content

Mobile devices are becoming the most important access to the Internet. Sure, still there are use cases that are difficult to handle via a usual smart phone. But the classification borders between smart phones, tables and notebooks are disappearing more and more. You can use any device mobile. The Internet is transferring into the main content enabler.

Work & Research

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  • Publications
  • Video
  • Platform
  • Videos
  • Presentations
  • Production
Open Source Innovation

Open Source Innovation

I was honored to contribute a chapter to this new book about open source innovation (phenomenon, participant's behavior, business implications), edited by Prof. Dr. Herstatt and Daniel Ehls from the TIM team at the Hamburg Universitz of Technolgy. My article provides some insights what motivates participants of online communities to contribute for free.  The book shows open source innovation from multiple perspectives with all its different facetts including an article by Eric von Hippel professor at the MIT Sloan School of Management (the power of participation motives). The book will be available at the 3rd of April 2015.

buy it
About Innovation and Change Management

About Innovation and Change Management

Innovation and change management are key success factors of any company in any line of business, I try to give a very simple definition and personal view how I experienced both elements in the last years.

Interview about Open Motivation
Job Board Platform

Job Board Platform

My German team and me developed this lean and clean approach for a job board platform in a very short time frame based on a long time UX study and agile project framework.

OPEN publicjobs
My Blog „Acadessa“

My Blog „Acadessa“

On my bilingual blog I release posts about product management, change management, the mobile and social web and recruiting.

BLOG
Workshops at Zukunft Personal 2014

Workshops at Zukunft Personal 2014

I had the pleasure to do several presentations and workshops for Monster at the Zukunft Personal 2014 in Cologne, mostly related to the future of recruiting and the latest product innovations in the market.

@ZP Cologne 2014
Roundtable on mobile Recruiting

Roundtable on mobile Recruiting

This article was written based on a roundtable of key players from the German online recruiting market (starting page 8).

ARTICLE as PDF
User Innovation in Online Communities

User Innovation in Online Communities

In the beginning of 2012 I released my doctoral thesis: Online communities in the interactive Web, driven by changed usage patterns, have become a potent means of identifying user needs and solution ideas, thereby supporting companies to innovate. That is especially the case for online communities that are related to particular products or brands. My research focuses on innovative user activities in such virtual communities mainly dedicated to tangible (physical) consumer products. Most fundamentally I analyze the motivation to innovate and contribute to online communities voluntarily. The results support companies in understanding online community members relating to the company’s brand or products as active resource and in improving the integration of such users. Thus results provide a foundation for the development of specific incentives and tools that stimulate user activities.

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Presentation at the Summit12 in Vienna

Presentation at the Summit12 in Vienna

In 2012 I presented at the Hofburg in Vienna about the online transformation of brands.

PRESENTATION on slideshare
ZFB Article about Customer Integration 2.0

ZFB Article about Customer Integration 2.0

In 2011 I had the great honor of getting an article through the validation for the ZFB journal. ZFB is one of the most credible and famous German scientific magazines in business economics. Together with my Ph.D. supervisor Prof. Dr. Herstatt and my research fellow Prof. Dr. Christina Raasch we have written an empirical approach categorizing motivation in online communities. The goal was to make such user motivation measurable and usable for companies.

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Interview in Harvard Business Manager

Interview in Harvard Business Manager

During my research project on user motivation to innovate in online communities I was interviewed by the HBM in late 2010. One important finding was that attention by others is a very important incentive for such innovators, more important than any material rewards.

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Interview about Open Motivation

Interview about Open Motivation

In my research about user innovation I identified a phenomenon that I described as "Open Motivation".

Open motivation is not a complete new finding. In view of motivation psychology it is more a specific mindset you can observe at user in product related online communities. Based on the changed usage patterns and new technological option in the social Web, open motivation is an opportunity for companies to influence users and to integrate them in their value chain.

Interview about Open Motivation
Ingroove: Hey Jude

Ingroove: Hey Jude

When I started remixing old Beatles tracks with techno grooves in 1992 I did not seriously believe that we could do any official release. But the idea was stronger and so after a longer fight I finally received support from EMI Publishing that owned the publishing rights at this time. Of course I have not been allowed to use the original recordings, but there was the rumour that Mr. Paul McCartney himself listened to the demo and liked it. So however, we re-recorded the track with the Beatles Revival Band - maybe the best Beatles cover band ever. The track was picked by Virgin Records in 1994 and released in Germany and UK. The most experts predicted a number one hit - but it wasn't. For the most radio stations the Beatles still have been a sacred cow - they did not play the song.

Ingroove: Hey Jude
D-Parture: Heartbeat

D-Parture: Heartbeat

I have written and produced the song in 1991 for my formation "D-Parture". The track was released on the Sony Dancepool music label as CD, 7inch and 12inch record and reached several top positions in dance charts of five European countries. Recording and production was done at Acoustic Arts Studio close to Frankfurt with the former Frank Farian sound engineer Tammy Grohé.

D-Parture: Heartbeat

Contact me!

I look forward to hearing from you!
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